According to Microsoft, more people than ever want access to video editing as software becomes more accessible. Clipchamp is a leader in the mainstreaming of video editing tools with its web-based platform. Clipchamp, an online video editor, provides editing tools such as filters, styles, templates and more all available online. It is worth noting the service is squarely focused on “non-professionals and non-creatives”. In a blog post announcing the deal, Clipchamp CEO Alex Dreiling announced why he decided to sell to Microsoft: “Few companies in tech have the legacy and reach that Microsoft has. We all grew up with iconic Microsoft products and have been using them ever since. Becoming part of Microsoft allows us to become part of a future legacy. Under no other scenario could our future look more exciting than what’s ahead of us now. At Clipchamp we have always said that we’re not suffering from a lack of opportunity, there absolutely is an abundance of opportunity in video. We just need to figure out how to seize it. Inside Microsoft we can approach seizing our opportunity in entirely new ways.”
Microsoft’s Plan
It is unclear if Microsoft will allow wide access to Clipchamp to continue, although the company will make the app a part of Microsoft 365. Microsoft Corporate Vice President of Office Media Group Chris Pratley welcomed the acquisition: “As a web app that uses the full power of your PC, Clipchamp is a natural fit to extend the cloud-powered productivity experiences in Microsoft 365 for individuals, families, schools, and businesses. It’s also a great fit for Microsoft Windows, which is a platform for boundless creativity. Whether you are editing game clips, making a school project, putting together a memory of your kids, or assembling the next indie short, Clipchamp and Microsoft will help you express yourself through the emotional power of video. If you are already a Clipchamp user, it’s all going to get better with more options, more power, and the easy creation experience you love. I am bubbling over with excitement that Clipchamp will be joining Microsoft. The Clipchamp team is a creative powerhouse dedicated to quality and great customer outcomes, and we welcome them wholeheartedly as kindred spirits. We will be doing incredible things together—more to come on that later!”
